The Keymaker nailed it!
Great news from the M7 marketing team! The CANAL+ Keymaker TV spot supporting the recent launch of CANAL+ premium content offerings in Austria, Czech Republic, and Slovakia, won the prestigious Silver Nail at last month’s Art Directors Club (ADC) festival in Hamburg. The Category was “Live Action Film - Set/Production Design”. In this category silver was the highest award granted this year, so we can be proud on it!
The 60-seconds spot was created by HAVAS Germany as the centerpiece of a powerful 360-degree launch campaign under the motto "Unlock great Stories". The Keymaker dramatizes the art of storytelling in an emotional, cinematic way via the metaphor of a keymaker whose art and expertise make CANAL+'s engaging content impressively accessible.
The ACD jury stated: “Anyone looking for a set design that fascinates down to the smallest detail will find their key moment here.” We couldn’t agree more and congratulate both HAVAS and the M7/CANAL+ marketing team with this great reward for hard and creative work!
Special thanks go to Martijn van Hout, Florina Pascu, Erik Muff and the international M7 communication team, who made this campaign happen!
View the award winning Keymaker TV spot here.