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M7 Platform Services helps broadcasters to reach its audience

M7 Platform Services helps broadcasters to reach its audience
Luxembourg, April 17th 2014: Amidst the wealth of TV and radio channels available via satellite, it is for a broadcaster quite easy to get 'lost in space'. 


That is why Luxembourg based satelliteTV company M7 Group introduces M7 Platform Services, providing both local and international broadcasters with a distribution solution that doesn't end in space, but takes the program all the way to people's living room. Moreover, this end-to-end solution enables broadcasters to be received via subscribers of the M7-owned platforms in the Benelux(CanalDigitaal, TV Vlaanderen and TéléSAT), Czech Republic andSlovakia (Skylink), Austria (AustriaSat/HD Austria) and Hungary(AustriaSat Hungary). By providing channels with a dedicatedElectronic Program Guide (EPG) number and local marketing support,satellite viewers will not only be made aware of the channel, but will also able to find it easily back in their channel list.  

On request, M7 may also provide simulcrypt solutions for otherEuropean markets, thereby substantially enlarging the potential viewing base and making the use of the satellite feed even more cost-effective. Moreover, the same satellite signal can also be used for delivering a channel to cable and IPTV headends in Europe,for which M7 provides the necessary support service.

Bill Wijdeveld, VP Business Development of M7 Group comments:"Broadcasters want to reach the widest possible audience in the best quality and the most cost-effective manner. Especially for pan-European distribution, satellite is the ultimate way to do so.However, being on a satellite does not automatically mean people are able to watch a channel. Signals needs to be decoded, reception equipment must be tuned in and last-not-but-least: people should be aware that the channel is there and worth watching. That is why our service offering goes beyond the provision of satellite distribution. Where other service providers mostly focus on parts of the chain, our aim is to provide a truly full-service solution,including the critical last mile: the crystal clear signal delivery onto the screens at people's homes."

For more information: www.7group.eu


Note for the press (not for publication)  

For further information please contact M7 Group at tel. +352 260961 00 or via platform@m7group.eu.


About M7 Group  

M7 Group SA was established in October 2009 in the Grand-Duchy ofLuxembourg and is the European provider of satellite and IP-based services for consumers and business customers. M7 Group operates the following brands: CanalDigitaal and Online in the Netherlands,TV Vlaanderen in Flanders and TéléSAT in French speaking Belgium,AustriaSat/HD Austria in Austria,  Skylink for the Czech andSlovak market and AustriaSat Hungary for the Hungarian market. All brands offer tailor made packages for clients adapted to the local culture and language in these countries. Today M7 Group SA provides more than 3 million viewers with hundreds of radio and television channels in digital and HD quality. Since 2011 M7 Group SA also provides Internet and VOIP services to their customers in The Netherlands and Belgium. www.m7group.eu